A fund-raiser picnic, an open air concert, a public carnival, an informative bazaar – live events are one of the most interactive ways to socialize, meet new people, create connections and advertise products and businesses. They require time, planning and money invested, so naturally the event needs to attract a public in order to be worth all of the effort put in. Let’s look at how to attract people to join your live event.
The best strategies in promoting events involve one very crucial first step: planning. Who is your target audience? Who do you want to attract? In what amount? Plan your strategy for promoting your event and know what kind of people you want to attend. Ensure that you start your promoting at least two weeks in advance of the event itself. That will give people time to put the event on their calendar and avoid other commitments.
Are you advertising an event that isn’t keyed to a single business? You have the option of seeking media sponsorship. Speak to local businesses, radio stations and newspapers about having your event promoted in exchange for promoting them on flyers and at the event itself. If you have a college in your area, speak to student organizations for additional promotion. College students may not be your target audience, but there are a wide range of people that interact with college personnel. The larger your audience, the more likely you are to attract attendees to your event.
Social media is one of the most commonly used parts of the Internet. While it’s best to not rely solely on social media platforms as advertising, don’t ignore them in favor of traditional methods. People are more likely to share tweets and Facebook posts than they are to share a paper flyer. Use social media to your advantage. The benefit of social media is examining it will show you how to attract people to join your live event. You can see what’s being shared and adjust your advertising accordingly.
One of the best strategies in promoting events is word of mouth. It’s easily overlooked, but with the increase in communication between friends with text messages and the Internet, word can spread rapidly. Tell your friends and your family about the event. If you’re in a store relevant to your interests, talk to other customers about the upcoming event. Sharing the information will encourage others to do the same.
Emphasize the appeal of your event with a clear message. Cluttering your advertisement with ‘marketable’ words is only going to confuse your audience. Ensure that the date and time of the event is clearly stated and give a two or three point explanation of what the event will involve. If you’re hosting a concert, list the performers that will be playing. If you’re going to be presenting a single business oriented event, note what the business pertains to in two or three simple lines. The key to attracting your audience is making sure that you’re not trying to appeal to absolutely everyone.